Tuesday, September 30, 2008
Monsanto can do it better! :)
So I have just watched this Monsanto ad and I am sort of feeling a bit confused about it. First of all, it just seems really out of place to have robots in a field doing farm work. It took me a second to get over this and actually pay attention to what they were doing. But from what I gathered the Monsanto ad placed robots above people and expressed the point that robots can do it better. That was my initial reaction though; I just watched it a second time and saw another way to interpret it. It seems like the robots are taking place of human labor, or perhaps that the future is now because robots are usually associated with the future. The ad also appears to stress that Monsanto can produce good quality crops in mass quantities (i.e. the huge piles of corn behind the people). Either way, the robots seemed to be taking over and providing for the people rather then having them do it themselves. I am not sure exactly what to think about this ad because on one hand the people look confused yet happy that the robots were there, but then again what is Monsanto trying to say about those specific people? It appears that they are suggesting that they can not provide well enough for themselves and therefore Monsanto must interfere. The present is not good enough and must be improved. When it comes down to it I think the ad is saying that Monsanto is the future of agriculture and look, these people are happy about it so it must be a good thing.
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