The commercial depicts Monsanto as a new-age idea that comes from the future and brings forth plentiful crops, which look perfect. However, after reviewing the Monsanto commercial, it seems as though the new seeds that are constructed by Monsanto are unnatural. The robot that is bringing the seed seems to come from the future which is frightening because this alludes to the idea that the future will be totally artificial. The seeds that the robots plant come out of plastic bags which is troubling all on its own; and raising questions such as, where is this seed coming from, and why should a natural entity come in a man-made container in order to produce a “plant” which will then be consumed by man. It is not far off to say that the future and perhaps the present involves a completely synthetic form of nourishment.
Although the commercial is geared to attract the people of India, there is a sign in English that reads “test field”. This shows that Monsanto views 3-world countries as expendable regions, where the people and the land are used as guinea pigs. Also, the fact that the sign read test field is proof that the seeds that Monsanto brings are only in the test phase which means that there is room for error. The commercial also shows the robots taking over the oxen, which in truth means that Monsanto is taking over agriculture. It is replacing the essence of a culture, which is based around dedication, hard work, and other elements of farming.
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I like how you depict this advertisement. I was troubled as well with the whole robot thing. First off, I am deathly afraid of robots, no joke. I couldn't make it through the movie iRobot with Will Smith. Call me crazy, but I have always had this terrifying fear of robots and their creepy jerky movements and artificial features. Besides that, the idea of the robot and synthetic nourishment stirs up my insides. I fear for the future of our food. As the population increases and the quality of food decreases, I can't help but wonder what that means for future generations. I feel that only the wealthy will be able to afford non-synthetic nutrient rich food and the cheap synthetic food will not provide all the nutrients needed, therefore indirectly the food corporations will be taking care of the population growth problem. Third world countries already face issues of starvation and malnourishment, but I think by giving them synthetic, cheap food that lacks nourishment is an easy way to deal with the situation. To me, this is not right. I think you are right in saying that Monsanto views third world countries as guinea pigs. But I would have to add that not only Monsanto shares this view, the majority of large corporations and mostly in America view things this way. It is hard to say how to deal with the problem, I think there needs to be some serious research regarding genetically modified foods, before we dabble into riskier behaviors we have already started. Maybe Pollan's idea is right, maybe nature does pose sexual barriers for a reason. Sometimes humans can go way too far, and we better be careful before we wipe out our entire population.
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