Wednesday, October 1, 2008

Catchy Yet Deceiving

The Monsanto commercial implies what the company hopes to offer the community with their new seeds, yet leaves out important aspects required for these new and improved seeds to grow. There is no doubt about it, the commercial in general is very effective in depicting how Monsanto views their technologically advanced seeds which are shown being grown using the traditional farming methods on previously existing farms. Monsanto, in a way, makes these seeds look almost magical, as if once the seeds are planted they will magically and miraculously grow healthy and strong producing an abundance of corn. However, Monsanto completely forgets to depict how important water and proper irrigation is in helping these new crops grow. Could this have been left out by accident or do most third world farms not have the irrigation methods needed to properly grow Monsanto crops? Hmm….I wonder….
This ad seems to imply that farmers in third world countries are behind on the times. The ad shows many men sitting around talking with only one woman working on the harvest. The fact strange robots can suddenly arrive and show the citizens how to farm better on their own land should be somewhat insulting. However, when the robot hands the young girl an ear of corn, she only hesitates for a second looking at her mother for approval and then cheerfully accepts.
Monsanto showing robots in their commercial implies that farming with genetically engineered seeds is the way of the future. Although it is new now, farmers shouldn’t be skeptical of these new seeds for one day they will be commonplace.

1 comment:

aaron kleefield said...

I am responding to catchy yet decieving. I agree with this persons blog in that Mosanto is definately responsible for the growing technology in seeding and and farming techniques that are suposedly responsible for producing healthier and stronger products. These third countries i feel play a large role in developing our imported produce and arent given enough credit for their efforts in the methods and systems set in place. There is definately a portion of manual labor including irrigation and farming techniques that go into making the seeds produce succesful food that get shiped to us. I also feel that the robot symbollically represents the farming of the future and making it seem that farming will be as mechanically dependable as a robot would do a day to day job.
With the Mosanto company having the top of the line seeding techniques, will there be a time where man is not needed in the farms and in turn techology will take over. Will this be good or bad? how many people depend on their farming jobs especially in the third world countries where there is economy depends upon it....